Rocket Agency: Selling houses and cars with social video

Sold cars and more visitors to house viewings than ever. In just a few weeks, the Digital Agency Rocket Agency could see that Story Engine Video Studio is the right tool for both them and their customers.

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Rocket Agency had worked with video before but had a pressing need to scale up production and lower production costs. At the beginning of the summer, they started using Story Engine Video Studio to create videos for a number of their customers.

Sarah Sinclair, Rocket Agency

"We've looked into many tools, but we haven't found any other video tool that enables us to work so fast and efficiently with this high quality," says Sarah Sinclair, CEO of Rocket Agency.

To convince the customers about the benefits of working with Story Engine and with video on social media, they have let a few customers do different tests. First out, was Holmgrens Bil and Mats Johansson, head of the stores in Oskarshamn, Vetlanda, Kalmar, and Nässjö facilities, could immediately see tangible results.

"It is clear that this is great for local marketing because we can control the target groups by region. We see that the videos are becoming "talk of the town" in a way that no advertisement has been previously. Also, the advertising feels very personal, and our buyers often recognize both the car and the seller from the video, "says Mats Johansson.

So you sell actual cars with video on Facebook?

- Yes, we do.

<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FHolmgrensBil%2Fvideos%2F10155277465442234%2F&width=470&show_text=false&appId=602508709939222&height=470" width="470" height="470" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media" allowFullScreen="true"></iframe>

Video is an excellent tool for social media, says Mats Johansson

"It makes people stop scrolling. We will have just made videos about seven different cars and it will be fun to see how it goes".

The customer is now moving significant parts of their budget to Story Engine.

"It's very unusual for a car dealer who traditionally advertises a lot in print and in radio to make this bold move. We expect to make hundreds of videos for the customer during Q3", says Sarah Sinclair.

Extends the period, triples traffic

Another customer who wanted to test video through Story Engine was the real estate agency Fastighetsmäklarna in Jönköping.

"By creating a new strategy using Story Engine, we have been able to extend the period when customers see the ads and tripled the traffic to our landing pages. This has led to a significant increase in the number of visitors at our house viewings", says Sarah Sinclair.

<iframe src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ffastighetsbyranjonkoping%2Fvideos%2F10155232728357234%2F&width=470&show_text=false&appId=602508709939222&height=470" width="470" height="470" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true" allow="encrypted-media" allowFullScreen="true"></iframe>

Working with video is an essential element of the strategy.

"This allows us to present an item more descriptively directly into the users' social feeds without them needing to click for more information and images," says Sarah Sinclair. The customer agrees:

"Video is a great addition to our other marketing, I think it's necessary to use video to be able to stand out in the newsfeeds," says Michaela Granberg at Fastighetsbyrån in Jönköping.

Now Fastighetsbyrån is also moving parts of their budget to Story Engine.

Many opportunities and business areas

The crew at Rocket Agency

Rocket Agency is eager to dig deeper into Story Engine and the possibilities that come with the platform.

"We see many opportunities and business areas for the tool and the results are clear. For example, we have seen a 700% increase in CTR for the videos we make with Story Engine, so the tool delivers fantastically.

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