11 reasons why you should be creating more video

Published
October 28, 2018

We've all heard it: we should be creating a lot more video. However, do we know why we should be doing it? Let's look at the numbers.

Jonna Ekman

Looking for an outstanding video tool? Let us show you Story Engine.

Many of us have probably noted that over half a billion people watch video on Facebook every day (which adds up to over 8 billion video views every day, on Facebook alone). Or that people are watching video on Youtube over one billion hours a day.  These numbers are immense, but still – does this actually mean anything to me and my brand? Well, it does and there are a lot more numbers that prove this.

1. A well-cited survey by Cisco from 2017 predicted that 80% of all Internet traffic would consist of video streams in 2019. 

2. According to a report from Tubular Insights, the number of commercial video content shown on Facebook has increased by 258% and by 99% on Youtube since 2017.

Increased sales and traffic

Still not convinced? Let's see if this survey, conducted by video company Wyzowl, can do the job.

3. 97% of marketers say video has helped increase user understanding of their product or service.

4. 76% say it helped them increase sales.

5. 47% say it helped them reduce support queries.

6. 76% say it helped them increase traffic.

7. 80% of marketers say video has increased dwell time on their website.

8. 95% of people have watched an explainer video to learn more about a product or service.

9. 81% of people have been convinced to buy a product or service by watching a brand's video.

10. 69% of people have been convinced to buy a piece of software or application by watching a video.

11. 85% of users say they would like to watch more video from brands

Now, let's start creating more video.

Jonna Ekman

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